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Lindsey Greig
Partner
I still get excited about that first look at the data. I love telling its story, identifying opportunities for my clients and giving them confidence in their decisions.
I have two small kids who keep me on my toes but enjoy exercise (anything I can squeeze in really), a good box set and a gin cocktail or three.
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Greg Sill
Partner
A classically trained researcher, I love to explore new ways market research can help my clients better understand how and why people make the decisions they do.
I also enjoy all things bike related… watching, riding and buying (particularly buying).
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Joel Roach
Partner
I’m passionate about using qual techniques to solve complex issues large and small and building strong client relationships to ensure successful outcomes.
Outside work I’m also part of the Redblue peloton, but save energy occasionally by swapping pedal power for one of my growing collection of motorcycles.
The team
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John Alexander
Senior Director
I spent most of my career in the world of brand consultancy, and love finding out how markets work, what drives people’s behaviour and making clear how businesses can grow.
I’m also partial to craft beer, exploring the Surrey Hills and playing top trumps (with my sons).
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Tom Scrimgour
Managing Director
I’m a people person and enjoy working collaboratively with my clients to help them achieve great things!
I’m a semi-retired footballer and long-suffering Middlesbrough fan. I’m also a distant relative to Captain James Cook.
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Tom Retter
Director
I love transforming complex research into concise actionable recommendations; with a particular interest in customer experience and NPD.
I continue my love of data outside work as a follower of county cricket, and am a real ale fanatic.
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Merlyn Morrison
Associate Director
The most satisfying thing about research is uncovering unexpected nuggets that can really alter the way a brand thinks about something for the betterment of the business.
When not at work, you’ll either find me at a musical, singing somewhere, eating pasta, binge watching a new show or struggling through a 10k run!
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Rachel Levy
Research Manager
I love looking into data and finding the story, in particular the unexpected insights which can unearth new opportunities for our clients.
Outside of work I enjoy playing netball and exercising when I can. I also enjoy trying out new restaurants and having drinks with friends.
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Amy Kemp
Associate Director
I’m passionate about delivering impactful insight that helps drive key business decisions forward for my clients.
I’m an artist at heart, trying to bring creativity into everyday life, and have recently found a passion for houseplants which are slowly taking over our little London home.