Our people

Complexity simplifiers. Idea creators. Problem solvers. And nice too.



The partners

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    Lindsey Greig

    Partner

    I still get excited about that first look at the data.  I love telling its story, identifying opportunities for my clients and giving them confidence in their decisions.

    I have two small kids who keep me on my toes but enjoy exercise (anything I can squeeze in really), a good box set and a gin cocktail or three.

    LinkedIn

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    Greg Sill

    Partner

    A classically trained researcher, I love to explore new ways market research can help my clients better understand how and why people make the decisions they do.

    I also enjoy all things bike related… watching, riding and buying (particularly buying).

    LinkedIn

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    Joel Roach

    Partner

    I’m passionate about using qual techniques to solve complex issues large and small and building strong client relationships to ensure successful outcomes.

    Outside work I’m also part of the Redblue peloton, but save energy occasionally by swapping pedal power for one of my growing collection of motorcycles.

    LinkedIn

The team

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    John Alexander

    Senior Director

    I spent most of my career in the world of brand consultancy, and love finding out how markets work, what drives people’s behaviour and making clear how businesses can grow.

    I’m also partial to craft beer, exploring the Surrey Hills and playing top trumps (with my sons).

    LinkedIn

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    Tom Scrimgour

    Managing Director

    I’m a people person and enjoy working collaboratively with my clients to help them achieve great things!

    I’m a semi-retired footballer and long-suffering Middlesbrough fan. I’m also a distant relative to Captain James Cook.

    LinkedIn

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    Tom Retter

    Director

    I love transforming complex research into concise actionable recommendations; with a particular interest in customer experience and NPD.

    I continue my love of data outside work as a follower of county cricket, and am a real ale fanatic.

    LinkedIn

     

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    Merlyn Morrison

    Research Manager

    The most satisfying thing about research is uncovering unexpected nuggets that can really alter the way a brand thinks about something for the betterment of the business.

    When not at work, you’ll either find me at a musical, singing somewhere, eating pasta, binge watching a new show or struggling through a 10k run!  

    Linkedin

     

     

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    Rachel Levy

    Research Manager

    I love looking into data and finding the story, in particular the unexpected insights which can unearth new opportunities for our clients.

    Outside of work I enjoy playing netball and exercising when I can. I also enjoy trying out new restaurants and having drinks with friends.

    Linkedin

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    Amy Kemp

    Associate Director

    I’m passionate about delivering impactful insight that helps drive key business decisions forward for my clients.

    I’m an artist at heart, trying to bring creativity into everyday life, and have recently found a passion for houseplants which are slowly taking over our little London home.

    LinkedIn