Now tv 12x5

The new Now TV box is a set top box offering access to free to air channels and pay TV content, updated with a range of enhancements from the original proposition. 

The business needed guidance on the features and benefits that would make it the best one stop shop for those seeking a contract free, flexible way of watching TV. 

Redblue designed a sophisticated trade off methodology to robustly identify the optimal launch proposition and ensure it appealed to the right customer segments.

It gives us great pleasure to see it launched to rave reviews and it looks perfectly set to disrupt the market as intended.

Matt Jobber

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