Our people

Complexity simplifiers. Idea creators. Problem solvers. And nice too.

The partners

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    Lindsey Greig


    I still get excited about that first look at the data.  I love telling its story, identifying opportunities for my clients and giving them confidence in their decisions.

    I have two small kids who keep me on my toes but enjoy exercise (anything I can squeeze in really), a good box set and a gin cocktail or three.


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    Greg Sill


    A classically trained researcher, I love to explore new ways market research can help my clients better understand how and why people make the decisions they do.

    I also enjoy all things bike related… watching, riding and buying (particularly buying).


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    Joel Roach


    I’m passionate about using qual techniques to solve complex issues large and small and building strong client relationships to ensure successful outcomes.

    Outside work I’m also part of the Redblue peloton, but save energy occasionally by swapping pedal power for one of my growing collection of motorcycles.


The team

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    Tom Scrimgour

    Managing Director

    I’m a people person and enjoy working collaboratively with my clients to help them achieve great things!

    I’m a semi-retired footballer and long-suffering Middlesbrough fan. I’m also a distant relative to Captain James Cook.


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    Tom Retter


    I love transforming complex research into concise actionable recommendations; with a particular interest in customer experience and NPD.

    I continue my love of data outside work as a follower of county cricket, and am a real ale fanatic.



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    Lydia McDonald

    Senior Research Executive

    I’m curious about all types of businesses, and see every project as a new opportunity to help clients to understand the unique opportunities and challenges they face.

    Apart from research, I also love cooking for friends, wandering round London’s museums, and spending as much time as possible outside




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    Rachel Porton

    Associate Director

    I love looking into data and finding the story, in particular the unexpected insights which can unearth new opportunities for our clients.

    Outside of work I enjoy playing netball and exercising when I can. I also enjoy trying out new restaurants and having drinks with friends.


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    Amy Kemp

    Associate Director

    I’m passionate about delivering impactful insight that helps drive key business decisions forward for my clients.

    I’m an artist at heart, trying to bring creativity into everyday life, and have recently found a passion for houseplants which are slowly taking over our little London home.


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    Tim Coughlan

    Associate Director

    I’m naturally curious about the different ways people behave and the reasons why. I love to uncover clear narratives that my clients can use to make informed business decisions.

    I enjoy watching all types of sports and still manage to play rugby each Saturday afternoon!


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    Sarah Prescott-Smith

    Senior Research Executive

    I enjoy uncovering what people think and using insights and research to drive key decision making. 

    Besides research, I’m passionate about animals and the environment, and enjoy baking delicious vegan treats and hanging out with my friends and family.