Our people

Complexity simplifiers. Idea creators. Problem solvers. And nice too.

The partners

  • Reblue portraits 0010  83a2074 edit

    Lindsey Greig


    I still get excited about that first look at the data.  I love telling its story, identifying opportunities for my clients and giving them confidence in their decisions.

    I have two small kids who keep me on my toes but enjoy exercise (anything I can squeeze in really), a good box set and a gin cocktail or three.


  • Reblue portraits 0012  83a1840

    Greg Sill


    A classically trained researcher, I love to explore new ways market research can help my clients better understand how and why people make the decisions they do.

    I also enjoy all things bike related… watching, riding and buying (particularly buying).


  • Reblue portraits 0011  83a1956

    Joel Roach


    I’m passionate about using qual techniques to solve complex issues large and small and building strong client relationships to ensure successful outcomes.

    Outside work I’m also part of the Redblue peloton, but save energy occasionally by swapping pedal power for one of my growing collection of motorcycles.


The team

  • Tom s

    Tom Scrimgour

    Managing Director

    I’m a people person and enjoy working collaboratively with my clients to help them achieve great things!

    I’m a semi-retired footballer and long-suffering Middlesbrough fan. I’m also a distant relative to Captain James Cook.


  • Reblue portraits 0002  83a3033

    Tom Retter


    I love transforming complex research into concise actionable recommendations; with a particular interest in customer experience and NPD.

    I continue my love of data outside work as a follower of county cricket, and am a real ale fanatic.



  • Rachel for website

    Rachel Porton

    Associate Director

    I love looking into data and finding the story, in particular the unexpected insights which can unearth new opportunities for our clients.

    Outside of work I enjoy playing netball and exercising when I can. I also enjoy trying out new restaurants and having drinks with friends.


  • Amy

    Amy Kemp


    I’m passionate about delivering impactful insight that helps drive key business decisions forward for my clients.

    I’m an artist at heart, trying to bring creativity into everyday life, and have recently found a passion for houseplants which are slowly taking over our little London home.


  • Tim bio picture

    Tim Coughlan


    I’m naturally curious about the different ways people behave and the reasons why. I love to uncover clear narratives that my clients can use to make informed business decisions.

    I enjoy watching all types of sports and still manage to play rugby each Saturday afternoon!


  • Liam web

    Liam Bowden


    I like to understand how people make decisions, uncover tensions, and help brands keep customers at the heart of their strategy.

    I will watch pretty much any sport and love to travel, taking the opportunity to scuba dive (in warmer waters) whenever I get the chance

  • Kirsty

    Kirsty Dodd

    Associate Director

    Naturally curious, I love getting stuck into the data, uncovering insights and distilling findings to provide concise and actionable recommendations.

    I’ve recently become an avid gardener. I enjoy sci-fi and fantasy worlds and I’m a massive Dungeons and Dragons nerd.

  • Katie

    Katie Shade


    I love understanding people – whether it’s clients and what they are trying to achieve, or consumers and what drives their behaviour. Connecting the two in a simple way is what I love about research.

    My favourite things to do outside of work are cycling, singing, travelling, and sometimes all at once.

  • Darius

    Darius Egualeonan

    Senior Research Executive

    I am naturally empathetic and like unpacking why people make certain decisions or behave in a particular way. I enjoy the process of transforming this into actionable and impactful insights for clients.

    I am very sporty, playing football mid-week and on weekends (loyal Arsenal fan). In my free-time I enjoy listening to music, watching movies and binging on TV series.