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Redblue case study o2

Redblue case study o2 mob

Unlock market growth

Help O2 identify target segments and the propositions that will win with them

Our approach

A multi-stage process to understand market opportunities, align on actions and test solutions.

1. Landscaping study:

- Quant study to understand key segments, competitive challenges and perceptions of O2's current offer

2. Implications sessions

- Meetings with the client commercial teams to discuss growth opportunities and implications

3. Concept tests

- Testing tariff concepts amongst current and potential customers

Our impact

A redefined SIM-only strategy successfully launched in market.